About
Who’s Behind iExplore for Business
25 years in travel. Built an agency. Sold it. Now helping DMOs do the hard work most partners won’t.
I founded Travel Mindset — one of the first influencer agencies built for travel — grew it, and sold it to Steller in 2022.
I’ve also run iExplore.com for over 20 years, which means I’ve watched how travelers actually discover and plan trips from the publisher side. What most DMOs produce and what travelers actually use to make decisions are two very different things.
I’ve been on both sides of the vendor relationship. I know how numbers get spun, how scopes get padded, and where the gaps between activity and results live.
Since 2007, I’ve worked with hundreds of destinations of every size — small regional DMOs to some of the largest tourism boards in the world.
The AI shift is creating new urgency most DMOs aren’t ready for. And after 20 years watching how travelers actually plan trips on iExplore.com, I have a clearer view of where that’s heading than most.
Harley Schachter
Founder
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